Content Blog : Learn How to Create Content That Makes People Amazed

Writing great content is a choice. You can choose to put in the time and work required to create great content and build a prosperous brand. Or you can choose to take the easy path and write poor content – a path that ultimately will get you nowhere. It will only result in a waste of time, energy and resources.

The path for content marketers is clear. In order to boost SEO rankings, gain traffic and/or leads, you need to have great content on your blog or website.

If you write original content, search engines will help your site get more exposure. For instance, Google has made it plain that they do not like and will penalize sites with duplicate content. Put another way, Google wants to reward high quality sites that contain original content. So not only does great content make a better website, it also improves your site’s rankings, which can have a very positive impact on your business.

Whatever your reason for having a content site, whether it’s for business or a personal hobby, it’s important to do it right. In this blog post, we’ll break down some tips for developing great content.

First, let’s look at what makes great content, and then we’ll move on to sites that produce great content.

1. Create Original Content

As mentioned, original content goes a long way with Google and your visitors. Copying other people’s content will result in a punishment from Google, which can crush your bottom line.

Want proof?

Remember when you used to find ezine articles in top Google rankings? You don’t see them anymore, and it’s no accident. They were one of the hardest hit by Google’s algorithm update, which aimed to prevent bad content from ranking highly.

Mahalo was a content farm that updated every day with new content, but it wasn’t original content. Google punished them for it, and that resulted in Mahalo needing to pivot their business.

But let’s take this a little further. Original also means originality. Your ideas should be original! Rehashing the same concepts or other posts over and over again is not original. If your content is played out, no one will link to it – and that defeats the purpose of writing content in the first place.

Here’s the train of thought that most website owners have (thinking that gets them in trouble):

"So it says here that we need to create a lot of content…OK…well how can we do this as easily and cheaply as possible?"

"Can we make a bot to scrape content and re-combine it into some form of gibberish that at least the search engines will read?"

"Can we outsource cheap, near slave labor priced, content writers to write filler content?"

"Can we collect articles from around the web and just get permission to re-post them?"

STOP THINKING THIS WAY!

Remember these two rules in life:

You get what you pay for.

If you don’t have anything useful to say, then don’t say it at all.

These two simple points will keep you on the path of making quality content that will yield returns for years to come. They can also help in other aspects of your life. :)

Source : https://blog.kissmetrics.com/ingredients-of-great-content/

How to Find Best Image for Your Content on Google Image

The general rule of thumb in the Internet world is that at least one image should be used to complement every blog post you create. There are several benefits to doing this, with the most important being to capture the attention of many more readers by giving your words a boost with a little visual appeal.

However, this doesn’t mean just importing the first image you come across. It must first, make sense and correlate with what the post is about and second, not infringe on any copyright laws. There can be consequences that go along with this that you won’t want to personally come across. The easiest way to find an acceptable image is to change your Google search settings to filter out anything that could potentially bring you repercussions.

Using images is a great way to enhance your blog post and can help to:

1. Produce a nice thumbnail or featured image
2. Introduce your message
3. Break up your content
4. Encourage social media sharing
5. Support your point
6. Make your blog more memorable
7. Capture emotion
8. Add color to your blog
9. Improve SEO by adding Alt tags and keyword-rich file names
10. Naturally, bloggers will go straight to Google and grab one of the first images they find in the search to use on their blog. Snagging copyrighted images can get you into a heap of trouble.

It’s no fun receiving one of these threatening letters from the Legal Department at Getty Images demanding nearly $1000 per image.

Follow these simple steps to find royalty free images using the Google Images advanced search.

Talking Customer Success with Ryan Engley

As the VP of Customer Success at Unbounce, Ryan Engley has spent the last five years building a team and culture dedicated to creating successful customers.

I had the pleasure of talking with Ryan about the roles and goals of customer success at Unbounce, how a customer-driven company can use metrics to stay accountable, and how to encourage career development in customer-facing teams. Below is an abridged version of our chat.

What is customer success?

At the Customer Success Summit, your colleague Lou Sturm shared a poll that was conducted among the audience; most attendees said they’d been part of the discipline for less than five years. The best place for us to begin might simply be, “What is customer success?” What has customer success looked like for Unbounce over the years?

Early on for us it wound up being support more than anything, but I think hiring into customer success helped build the mindset into the company. It’s certainly a separate function. When you talk to teams and ask, “What are you accountable for?” they’ll mention retention, revenue expansion, churn. But more than anything, I think customer success is a mentality for an organization and a way of doing business.

A recurring question we’ve heard from the support community is, “Where do we draw the line?” What are some of the key differentiations between support and success?

We look at it as reactive support as well as proactive engagement. I would say there’s a different mindset between support and success. Our support team is very, very focused on how a customer can get something done. Generally, they’ll field more technical questions or help the customer understand how the product works, whereas the engagement team focuses on why the customer should care or why they might need to do something.

A customer may email the support team about their landing pages and say, “Hey, I need help implementing a sticky navigation bar. How do I do that?” They’ll jump in and help them figure out the code to set up. A conversation with the engagement team, on the other hand, might start with, “Oh, why is that something that you think you need? Let’s talk about your bigger strategy.” Support is very tactical and benefits from informed execution, whereas success tends to be high level strategy. I believe that both are critical for customer success.

Brian Balfour, former VP of Growth at HubSpot, has mentioned that one way a growth team can bring value is through additional ownership. That is, it can be tricky for a product team to juggle between the product roadmap and building for growth. Do you see a similar parallel for support and success?

Yes, it’s asking people to think in two very different ways. It winds up being a different mindset, and this context switching can be challenging. I’ve found that people prioritize by the most urgent need, and urgency can sometimes get in the way of opportunity.
If you put someone in a role where they’re responsible for support and success, they end up spending all of their time on support because that’s what requires their immediate attention. It’s difficult to earmark spots in your calendar for proactive outreach when you still have a few dozen emails to answer, the phone is ringing, and the live chats are rolling in. Those are things that rarely let up. We wound up divvying up those responsibilities, because otherwise success naturally became de-prioritized.

The Ultimate Guide to Create Content for Blog

You know it when you see it.

From the opening words to the very last sentence, you can’t stop reading it. It effortlessly pulls you down the page. It intrigues you. It tells a great story. It makes you feel good.

When you’ve devoured the final word, you bookmark it and share it with your friends. Turns out, you’re not the only one who loved it either. At the bottom of the post, you see hundreds of comments. Thousands of social shares.

All from people praising the writer. All from readers begging for more.

Welcome to the world of remarkable content.

You’ve seen awesome writing like this, right? Work that creates reputations and builds businesses.

Maybe you read people like Tim Ferriss, Neil Patel, Brian Clark, or one of the other big-name bloggers who regularly produce high-caliber material you can’t get enough of.

Their amazing content turned them into respected experts, helped them build a loyal fan base, and opened up huge opportunities in their business and personal lives. And it all started with great content.

Great content that they produce every day.

The real question is: Can you do the same?

Can you get hundreds of people to reply to your emails? Can you attract thousands – even tens of thousands – of new subscribers every time you hit “Publish”?

Yes, you can.

Even if you don’t have a fancy English degree.

Even if you don’t have years of writing experience.

And even if you’re pressed for time.

There is a proven system for creating remarkable content. A system that helps you churn out amazing articles, blog posts, and emails – anytime you want.

And it’s exactly what I have for you in this Ultimate Guide.

Learn Web Design : Guide for Newbie in Studying Web Design

Do you want to learn how to design your very first website? Perhaps you’ve designed a few and now you’d like to turn your skills into a career?

This article is here to point you in the right direction.

One article can’t cover everything you need to know of course; the skills, tools, and technologies you’ll need to become a reasonably proficient designer, will take months to learn and years to master. Sorry, no. There really isn’t a faster way. But constant learning and development are one of the most enjoyable aspects of this job.

For the designers among us: have you ever told someone “I design websites”, and experienced that cold dread when they reply with, “Cool! Can you teach me how to do that?” I mean, explaining just how much work design can be is difficult.

This is especially true when the person asking knows little about computers to begin with. Many people just assume you click and drag everything onto the screen, a bit like PowerPoint, maybe. I will tell you this for free: PowerPoint’s option for exporting “web pages” has not helped. We’re here to help you right this wrong. Next time someone asks you how to design websites, point them here.

Welcome, Ladies and Gents, to the Webdesigner Depot’s guide to getting started in web design. Grab your mice and hug your keyboards, this is gonna be a long one. Coffee is optional, but highly recommended.

WHO IS THIS FOR?

This article is intended for anyone who wants to start designing websites in their browser. It’s also for people who want to start designing websites, period. This article assumes that the reader has had no formal design education whatsoever, no coding skills, and no experience in the web design industry.

The “minimum requirements” for people who want to design their very first website are low. If you know what folders and text files are, you can start. It’s that simple.

However, while getting started is simple, building a good website is anything but. There are a lot of skills you’ll have to learn. You’ll have to learn about color theory. You’ll need to know how human beings interact with websites, and why they do it the way they do. You’ll need to learn the basic coding languages, namely HTML and CSS.

How to Mining Creative Idea in Your Mind in 10 Steps

We’ve written about creativity a few times on the Buffer blog, but it’s hard to keep track of everything we learn about it. One day I’m adjusting the temperature in my workspace, and the next I’m trying to put off creative work until I’m tired.

If you’re in the same boat, and you find it’s difficult to remember what will improve your creativity and when you should do your most creative work, hopefully this list will help you get it all straight.

1. YOUR BRAIN DOES BETTER CREATIVE WORK WHEN YOU’RE TIRED

Unlike solving an analytic problem, creative insights come from letting our minds wander along tangents and into seemingly unrelated areas. Though many of us identify as morning larks or night owls, peaking in our problem-solving skills and focus at particular times of the day, creative thinking actually works better at non-optimal times. So, if you’re a morning lark, your brain will be better at finding creative insights at night, when you’re tired.

The reason behind this is that a tired brain struggles to filter out distractions and focus on one thing. It’s also more likely to wander off on tangents. While that seems like a bad thing when you’re working, creative thinking actually benefits from distractions and random thoughts. Research has shown that we’re better at “thinking outside the box” at our non-optimal times.

2. EXERCISE CAN IMPROVE YOUR CREATIVITY

We know exercise is good for us for lots of reasons, but here’s one more. Studies have shown that exercise can improve our ability to think creatively. When researchers had half the participants in a study perform an exercise video while the other half simply watched a video, those who had exercised outperformed the others in terms of divergent thinking–or, coming up with more possible solutions to a problem.

I love the way it’s explained in this Psychology Today article:

“Sweat is like WD-40 for your mind–it lubricates the rusty hinges of your brain and makes your thinking more fluid. Exercise allows your conscious mind to access fresh ideas that are buried in the subconscious.”